Building a Personal Brand on LinkedIn

LinkedIn is the best B2B platform for export customer acquisition. Key elements: complete profile, daily industry content, proactive connection with targets, precise InMail outreach. It accounts for 40% of my new clients.

Instagram is ideal for visually appealing products. If your products are photogenic, Instagram is your showcase. High-quality images with relevant hashtags generate substantial organic exposure.

TikTok is changing B2B marketing. Factory tours, production processes, and quality checks make compelling content with organic reach. This visual content is something traditional B2B platforms can't offer.