How I Met 12 Qualified Buyers at Canton Fair

The 30 days before a show are golden preparation time. List existing clients to invite. Promote your participation on social media. Prepare products, brochures, business cards, and gifts. Book booth design early.

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Three booth design principles: make it open and inviting, highlight core products prominently, ensure your brand is visible from a distance. I've seen expensive booths that were so closed-off that visitors walked right past.