LinkedIn Content Strategy for B2B Exporters

The follow-up rhythm is critical. If the first email gets no reply, wait 3 days and follow up from a different angle. Wait 5 more days for a third with new value. After 3 to 5 well-crafted follow-ups, about half of your leads will respond. Offer something new each time.

Never attach files to a cold email. The goal is to start a conversation, not to deliver your product catalog. Attachments trigger spam filters and take too long to download. Instead, embed images in the email body or include a link to your product page. Make it easy for the buyer to respond.

The subject line determines whether your email gets opened or deleted. I've tested several approaches. Straightforward subjects like 'LED lighting manufacturer from China' got a 3% open rate. Question-type subjects like 'Having trouble with supplier quality?' reached 8%. Data-driven subjects hit 12%. Lead with value, not with yourself.