Video in Cold Emails: A/B Test Results

When freight spikes, communication needs tact. Saying 'pay more' won't work. Share a detailed cost breakdown. Offer options: the client uses their own forwarder or you arrange with express vs standard choices at different price points.

FBA logistics balances speed and cost. Non-urgent: sea (25-30 days). Urgent: air (3-5 days). Middle ground: sea express (12-15 days). Customs clearance is where most problems happen — work with an experienced broker.

LCL vs FCL depends on volume and urgency. Under 15 CBM, LCL is cheaper. Over 20 CBM, FCL is more economical. LCL has schedule unpredictability — the container won't sail until full. Use LCL for non-urgent shipments.