Social Media Content Planning for Export

The 30 days before a show are golden preparation time. List existing clients to invite. Promote your participation on social media. Prepare products, brochures, business cards, and gifts. Book booth design early.

Online exhibitions have lower cost and wider reach. My approach: use online for brand exposure and lead collection, physical shows for deep conversations and demos. The channels complement each other.

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.