Social Media Ad Budget for B2B

When a buyer says another supplier is cheaper, don't panic. Clarify: is it the same specification and quality? What services are included? Many supposed cheaper options aren't comparable. Respond based on facts.

Large buyers pressuring for price cuts is normal. Use value-based selling: break down your product and service components. Quality, reliability, and support cost money. There's no 'better and cheaper' — only trade-offs.

Payment term negotiation reflects your leverage. For new clients, insist on T/T advance — full or at least 50% deposit. After a track record, offer 30% deposit + 70% against B/L copy. Be cautious compromising on terms.

Exclusive distribution agreements need care. Territory must be precise. Start with a one-year trial. Set realistic sales targets with automatic termination if unmet. Define exclusivity scope clearly.