3 Changes in SE Asia Every Exporter Must Know

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Three booth design principles: make it open and inviting, highlight core products prominently, ensure your brand is visible from a distance. I've seen expensive booths that were so closed-off that visitors walked right past.

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Trade show conversations need rhythm. First, understand the visitor and their needs (2-3 min). Then present solutions (5-7 min). Finally, agree on next steps. A quality 10-minute chat beats a 30-minute unfocused one.