Building a Personal Brand on LinkedIn

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.

Client follow-up is the most patience-testing part of export sales. Many beginners bombard buyers with 'Have you decided?' messages, which only pushes them away. The right approach is to provide new value with each touch: industry news, product updates, or market intelligence.

The 24 hours after a client visit are golden. Send a thank-you email the same evening. Share meeting notes the next morning. Buyers visit multiple suppliers in one trip — the first to follow up wins. Include a group photo for a personal touch.