How Much of Export Success Is Luck?

Never attach files to a cold email. The goal is to start a conversation, not to deliver your product catalog. Attachments trigger spam filters and take too long to download. Instead, embed images in the email body or include a link to your product page. Make it easy for the buyer to respond.

Combining customs data with cold emailing is remarkably effective. If you can see that a buyer imports your product category from another country, mention your understanding of that market. This positions you as an industry insider, not a random spammer. Personalization at this level gets replies.