Holiday Greetings: Underrated Relationship Tools

Large and small accounts need different approaches. Small clients care about price and speed. Large clients want stability and comprehensive service. For major accounts, maintain detailed records of every interaction, client preferences, and personal details.

Sample follow-up timing makes or breaks deals. Send tracking immediately. Confirm arrival. Ask about test results after one week. Check if adjustments are needed after two weeks. Many orders die during sampling because no one followed up at the right time.

When a client says 'Your price is too high,' don't rush to lower it. Understand whether they genuinely think it's expensive or they're conditioning you. Ask about their target price, their primary market, and who they currently buy from. Gather information first, then respond.

Video call preparation separates professionals from amateurs. Confirm time zone, send an agenda, prepare samples, ensure stable internet. A well-run video call accomplishes more than ten email exchanges. Send minutes within 24 hours.