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When a buyer says another supplier is cheaper, don't panic. Clarify: is it the same specification and quality? What services are included? Many supposed cheaper options aren't comparable. Respond based on facts.

Concessions should follow a pattern. First: max 5%. Second: 3%. Third: 2%. Each reduction needs a justification — adjusted specs, reduced packaging, higher MOQ. Never let the buyer feel your initial quote was inflated.

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