How to Build a Supplier Quality Scorecard

When a client says 'Your price is too high,' don't rush to lower it. Understand whether they genuinely think it's expensive or they're conditioning you. Ask about their target price, their primary market, and who they currently buy from. Gather information first, then respond.

Video call preparation separates professionals from amateurs. Confirm time zone, send an agenda, prepare samples, ensure stable internet. A well-run video call accomplishes more than ten email exchanges. Send minutes within 24 hours.

Read but no reply is normal. The buyer could be busy or your quote isn't their priority. My strategy: send one additional piece of information the next day, follow up from a different angle 3 days later, try WhatsApp after 7 days. Stay visible without being pushy.