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The 24 hours after a client visit are golden. Send a thank-you email the same evening. Share meeting notes the next morning. Buyers visit multiple suppliers in one trip — the first to follow up wins. Include a group photo for a personal touch.

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.

The first week after sending a quotation is the golden window. The buyer reads it on day one, forgets by day three, and it's buried by day five. Confirm receipt on day one, check for questions on day three, share a success story on day seven.

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