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Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.

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