How Many Samples to Bring to a Show

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.

Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.