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Large buyers pressuring for price cuts is normal. Use value-based selling: break down your product and service components. Quality, reliability, and support cost money. There's no 'better and cheaper' — only trade-offs.

Concessions should follow a pattern. First: max 5%. Second: 3%. Third: 2%. Each reduction needs a justification — adjusted specs, reduced packaging, higher MOQ. Never let the buyer feel your initial quote was inflated.

When a buyer says your MOQ is too high, first understand their concern. Then offer options: higher unit price for lower MOQ, phased orders totaling annual MOQ, or start with samples first.

When a buyer says another supplier is cheaper, don't panic. Clarify: is it the same specification and quality? What services are included? Many supposed cheaper options aren't comparable. Respond based on facts.

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