Facebook Groups to Find Distributors in Africa

The 30 days before a show are golden preparation time. List existing clients to invite. Promote your participation on social media. Prepare products, brochures, business cards, and gifts. Book booth design early.

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Sort business cards during the show — don't wait. A-grade leads re-engage next day. B-grade leads follow up within a week. C-grade prospects get a company intro within two weeks. Earlier follow-up equals warmer leads.

Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.