Why Your Client Stopped Replying: 8 Possible Reasons
Exclusive distribution agreements need care. Territory must be precise. Start with a one-year trial. Set realistic sales targets with automatic termination if unmet. Define exclusivity scope clearly.
Large buyers pressuring for price cuts is normal. Use value-based selling: break down your product and service components. Quality, reliability, and support cost money. There's no 'better and cheaper' — only trade-offs.
Concessions should follow a pattern. First: max 5%. Second: 3%. Third: 2%. Each reduction needs a justification — adjusted specs, reduced packaging, higher MOQ. Never let the buyer feel your initial quote was inflated.
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