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Overseas exhibition budgets need careful planning. Research the show's buyer profile before committing. First-timers should choose a cost-effective show to test the waters before expensive ones.

Three booth design principles: make it open and inviting, highlight core products prominently, ensure your brand is visible from a distance. I've seen expensive booths that were so closed-off that visitors walked right past.

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.

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