3 Changes in SE Asia Every Exporter Must Know

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.

Being ignored doesn't mean the deal is dead. Switch channels — WhatsApp if email fails, a call if WhatsApp is ignored. Sometimes the buyer is simply overwhelmed and your polite reminder restarts the conversation at exactly the right moment.