Post-Show Email Follow-Up Templates

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Trade show conversations need rhythm. First, understand the visitor and their needs (2-3 min). Then present solutions (5-7 min). Finally, agree on next steps. A quality 10-minute chat beats a 30-minute unfocused one.

Online exhibitions have lower cost and wider reach. My approach: use online for brand exposure and lead collection, physical shows for deep conversations and demos. The channels complement each other.