Exporting to India: Logistics Challenges

Trade show conversations need rhythm. First, understand the visitor and their needs (2-3 min). Then present solutions (5-7 min). Finally, agree on next steps. A quality 10-minute chat beats a 30-minute unfocused one.

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Sort business cards during the show — don't wait. A-grade leads re-engage next day. B-grade leads follow up within a week. C-grade prospects get a company intro within two weeks. Earlier follow-up equals warmer leads.