Common L/C Discrepancies to Avoid

Never attach files to a cold email. The goal is to start a conversation, not to deliver your product catalog. Attachments trigger spam filters and take too long to download. Instead, embed images in the email body or include a link to your product page. Make it easy for the buyer to respond.

The follow-up rhythm is critical. If the first email gets no reply, wait 3 days and follow up from a different angle. Wait 5 more days for a third with new value. After 3 to 5 well-crafted follow-ups, about half of your leads will respond. Offer something new each time.