Supplier Insurance Verification: Do They Actually Have Coverage?

Video factory tours have become standard since 2020 but can be misleading. Ask the supplier to walk through specific areas: raw material storage, production lines, quality control stations, and finished goods warehouse. Request to see specific machines relevant to your product. Watch for inconsistencies — clean showroom but chaotic workshop, or different facilities than shown in previous videos. A live video call is harder to fake than a recorded tour.

Your gut feeling after multiple interactions with a supplier is a valid data point. If communication is consistently slow, answers are evasive, or promises are repeatedly broken during the sales process, those patterns will worsen during production. A supplier's sales behavior is the most accurate predictor of their operational behavior. If something feels off during quotation and negotiation, trust that instinct and dig deeper before committing.

A legitimate Chinese factory should be able to provide: business license, export license, third-party audit report, client testimonials with contact information, product certifications, and a physical factory address verifiable on Google Maps. If any of these is missing, ask why. A trading company can be a good partner but should be transparent about their role. Never work with a supplier who misrepresents their identity.