How to Use Google Maps and Street View to Verify Chinese Factories
Your gut feeling after multiple interactions with a supplier is a valid data point. If communication is consistently slow, answers are evasive, or promises are repeatedly broken during the sales process, those patterns will worsen during production. A supplier's sales behavior is the most accurate predictor of their operational behavior. If something feels off during quotation and negotiation, trust that instinct and dig deeper before committing.
Video factory tours have become standard since 2020 but can be misleading. Ask the supplier to walk through specific areas: raw material storage, production lines, quality control stations, and finished goods warehouse. Request to see specific machines relevant to your product. Watch for inconsistencies — clean showroom but chaotic workshop, or different facilities than shown in previous videos. A live video call is harder to fake than a recorded tour.
Phone calls reveal more than emails. A legitimate factory manager can answer technical questions about production processes without checking. A trading company representative will often need to 'confirm with the factory' for basic technical details. Schedule a voice or video call early in your evaluation. Listen to how questions are answered — hesitation, vagueness, and over-promising are all warning signs.