Supplier Financial Health Check: Questions Every Buyer Should Ask

Sample quality is not always indicative of production quality. Some factories produce 'golden samples' — handcrafted by senior technicians — while mass production runs on standard lines. To verify, ask for samples taken from regular production, not specially prepared ones. Better yet, visit during production and randomly select samples from the line. The gap between sample and bulk quality is one of the most common complaints in China sourcing.

Customs data platforms reveal a supplier's real export history. You can see what products they've shipped, to which countries, at what volumes, and how frequently. A supplier claiming years of experience but showing only a few shipments is a red flag. Conversely, a supplier with consistent shipments to reputable buyers in your market is a strong positive signal. Use this data to prioritize which suppliers to visit.

Google Maps Street View is a powerful but underused verification tool. Search the factory address and check: does the location match the description? Is the building size consistent with claimed production capacity? Does Street View show the factory sign in the photos? I've caught suppliers claiming factory status when Street View showed a residential apartment building. This one check takes 2 minutes and costs nothing.