Air Freight vs Sea Freight vs Rail

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.