Is 30 Too Late to Start Export?

FOB and CIF are the most commonly confused Incoterms. Under FOB, risk transfers to the buyer once goods pass the ship's rail. Under CIF, you handle freight and insurance to destination. CIF seems better but you also bear freight fluctuation risk.

Proactively sharing tracking information is a small touch with big impact. Many forwarding systems offer automatic tracking updates. Letting clients see cargo location in real time significantly improves their experience.