Digital Marketing Share in Export Keeps Growing

Online exhibitions have lower cost and wider reach. My approach: use online for brand exposure and lead collection, physical shows for deep conversations and demos. The channels complement each other.

Three booth design principles: make it open and inviting, highlight core products prominently, ensure your brand is visible from a distance. I've seen expensive booths that were so closed-off that visitors walked right past.

Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.