Cold Emailing in Different Languages Changes Everything

Sort business cards during the show — don't wait. A-grade leads re-engage next day. B-grade leads follow up within a week. C-grade prospects get a company intro within two weeks. Earlier follow-up equals warmer leads.

Qualifying visitors is a core skill. Serious buyers ask about product details, certifications, and MOQs. Window shoppers ask 'How much?' and walk away. Competitors ask technical questions but show no interest in ordering.

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.