Integrity Is Non-Negotiable in Trade

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Trade show conversations need rhythm. First, understand the visitor and their needs (2-3 min). Then present solutions (5-7 min). Finally, agree on next steps. A quality 10-minute chat beats a 30-minute unfocused one.