Post-Show Email Follow-Up Templates

When a buyer says your MOQ is too high, first understand their concern. Then offer options: higher unit price for lower MOQ, phased orders totaling annual MOQ, or start with samples first.

Exclusive distribution agreements need care. Territory must be precise. Start with a one-year trial. Set realistic sales targets with automatic termination if unmet. Define exclusivity scope clearly.

Cross-cultural negotiation differs. Americans are direct. Japanese are careful. Middle Eastern buyers prioritize relationships. Europeans focus on rules. Adjust your approach for each market.