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The follow-up rhythm is critical. If the first email gets no reply, wait 3 days and follow up from a different angle. Wait 5 more days for a third with new value. After 3 to 5 well-crafted follow-ups, about half of your leads will respond. Offer something new each time.

Send timing matters more than most people think. Tuesday and Wednesday mornings between 10-11 AM buyer local time have the highest open rates. Emails sent on Friday afternoon almost always go to spam. Always schedule according to the buyer's time zone, not yours.

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