Why India Is Hard and How to Crack It

Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.

Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.

Overseas exhibition budgets need careful planning. Research the show's buyer profile before committing. First-timers should choose a cost-effective show to test the waters before expensive ones.