The Post-Quotation Silence: 3 Strategies That Work
Concessions should follow a pattern. First: max 5%. Second: 3%. Third: 2%. Each reduction needs a justification — adjusted specs, reduced packaging, higher MOQ. Never let the buyer feel your initial quote was inflated.
When a buyer says your MOQ is too high, first understand their concern. Then offer options: higher unit price for lower MOQ, phased orders totaling annual MOQ, or start with samples first.
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