Exporting to India: Logistics Challenges

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.

When a client says 'Your price is too high,' don't rush to lower it. Understand whether they genuinely think it's expensive or they're conditioning you. Ask about their target price, their primary market, and who they currently buy from. Gather information first, then respond.

Read but no reply is normal. The buyer could be busy or your quote isn't their priority. My strategy: send one additional piece of information the next day, follow up from a different angle 3 days later, try WhatsApp after 7 days. Stay visible without being pushy.