How Small Businesses Afford Exhibitions

Being ignored doesn't mean the deal is dead. Switch channels — WhatsApp if email fails, a call if WhatsApp is ignored. Sometimes the buyer is simply overwhelmed and your polite reminder restarts the conversation at exactly the right moment.

When a client says 'Your price is too high,' don't rush to lower it. Understand whether they genuinely think it's expensive or they're conditioning you. Ask about their target price, their primary market, and who they currently buy from. Gather information first, then respond.

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.