Tiered Pricing for High-Volume Buyers
Competitors gathering intelligence at your booth is inevitable. Be warm but guard core information: formulations, supplier sources, price floors. Discuss trends freely but stay alert with commercially sensitive details.
Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.
Research local business etiquette for overseas shows. Japanese clients receive cards with both hands. Middle Eastern clients appreciate religious respect. European clients don't discuss business at lunch. Small gestures leave lasting impressions.
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