How Many Samples to Bring to a Show

Memorable unusual requests: a buyer demanding real-time video of production before every shipment, a client asking to share a container with his competitor, and an L/C with dozens of soft clauses. Every one taught me something.

Integrity is non-negotiable. Keep promises. If you can't deliver, communicate early. One deception costs you an entire market. The trade community is small — bad news travels fast.

The biggest mistake in 10 years of exporting is trusting verbal promises. Clients who enthusiastically said they would order — I waited months. Now: trust is good, a deposit is better. Everything else is just intention.