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Combining customs data with cold emailing is remarkably effective. If you can see that a buyer imports your product category from another country, mention your understanding of that market. This positions you as an industry insider, not a random spammer. Personalization at this level gets replies.

The subject line determines whether your email gets opened or deleted. I've tested several approaches. Straightforward subjects like 'LED lighting manufacturer from China' got a 3% open rate. Question-type subjects like 'Having trouble with supplier quality?' reached 8%. Data-driven subjects hit 12%. Lead with value, not with yourself.

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