Never Send an Attachment in Your First Cold Email

Large and small accounts need different approaches. Small clients care about price and speed. Large clients want stability and comprehensive service. For major accounts, maintain detailed records of every interaction, client preferences, and personal details.

Being ignored doesn't mean the deal is dead. Switch channels — WhatsApp if email fails, a call if WhatsApp is ignored. Sometimes the buyer is simply overwhelmed and your polite reminder restarts the conversation at exactly the right moment.

Retaining existing clients is ten times more important than finding new ones. Send useful industry updates monthly. Do quarterly business reviews. Visit key clients annually. Repeat orders cost one-fifth of acquiring new customers.