The Perfect Cold Email Structure That Actually Gets Replies

When a buyer says another supplier is cheaper, don't panic. Clarify: is it the same specification and quality? What services are included? Many supposed cheaper options aren't comparable. Respond based on facts.

Payment term negotiation reflects your leverage. For new clients, insist on T/T advance — full or at least 50% deposit. After a track record, offer 30% deposit + 70% against B/L copy. Be cautious compromising on terms.

Exclusive distribution agreements need care. Territory must be precise. Start with a one-year trial. Set realistic sales targets with automatic termination if unmet. Define exclusivity scope clearly.

When a buyer says your MOQ is too high, first understand their concern. Then offer options: higher unit price for lower MOQ, phased orders totaling annual MOQ, or start with samples first.