How to Qualify Visitors at Trade Shows

When freight spikes, communication needs tact. Saying 'pay more' won't work. Share a detailed cost breakdown. Offer options: the client uses their own forwarder or you arrange with express vs standard choices at different price points.

FOB and CIF are the most commonly confused Incoterms. Under FOB, risk transfers to the buyer once goods pass the ship's rail. Under CIF, you handle freight and insurance to destination. CIF seems better but you also bear freight fluctuation risk.