Importing to Africa from China: Payment, Shipping, and Customs Essentials

Total landed cost is the only number that matters when comparing Chinese suppliers. It includes: factory price, inland freight to port, export customs fees, ocean/air freight, insurance, import duties, VAT, customs brokerage, and inland freight from destination port. A $10 product FOB can easily become $14-16 landed. Most first-time importers forget at least three cost components and end up with negative margins.

MOQ negotiation is an art. Chinese factories quote high MOQs because they're designed for mass production efficiency. To negotiate lower MOQs, offer: (1) a slightly higher unit price, (2) a commitment to repeat orders totaling the annual MOQ, (3) payment of mold/tooling costs upfront, or (4) acceptance of the factory's standard raw material sizes. The most effective approach combines multiple offers.