The Ultimate Pre-Show Preparation Checklist

Where do SOHO traders find first clients? Referrals from former colleagues, LinkedIn targeting, small orders on Alibaba, and industry exhibitions. Develop multiple sources simultaneously.

Finding factories as a SOHO trader is challenging. Visit in person, present your client resources and sales capability. Pay promptly after orders. Build trust one transaction at a time.

When to hire? When you're turning away orders and leads go cold. Start with a part-time assistant. Build to a full team gradually. Hire slowly and invest in training.