From 50% to 85%: How I Increased Repeat Order Rate

Trade show conversations need rhythm. First, understand the visitor and their needs (2-3 min). Then present solutions (5-7 min). Finally, agree on next steps. A quality 10-minute chat beats a 30-minute unfocused one.

Sort business cards during the show — don't wait. A-grade leads re-engage next day. B-grade leads follow up within a week. C-grade prospects get a company intro within two weeks. Earlier follow-up equals warmer leads.