The 3-5-7 Follow-Up System That Turned 10% of Leads into Clients

FOB and CIF are the most commonly confused Incoterms. Under FOB, risk transfers to the buyer once goods pass the ship's rail. Under CIF, you handle freight and insurance to destination. CIF seems better but you also bear freight fluctuation risk.

International courier tiers dramatically affect pricing. Top-tier agents get rates that are half of what you'd pay at the DHL counter. Find two or three major agents, compare rates, and consolidate shipments to maximize discounts.