Inviting Clients to Your Booth by Email

When to hire? When you're turning away orders and leads go cold. Start with a part-time assistant. Build to a full team gradually. Hire slowly and invest in training.

The hardest part of the first SOHO year is surviving no-order periods. Cultivate 3-5 potential clients before leaving your job. Save 6 months of expenses. Your first order doesn't need to be big — complete the cycle.

Where do SOHO traders find first clients? Referrals from former colleagues, LinkedIn targeting, small orders on Alibaba, and industry exhibitions. Develop multiple sources simultaneously.