Never Send an Attachment in Your First Cold Email

Luck plays a bigger role than most admit. Being in the right industry at the right time, meeting the right buyer — there's luck. But luck favors the prepared. Knowledge, service, and reliability let you catch it.

The biggest mistake in 10 years of exporting is trusting verbal promises. Clients who enthusiastically said they would order — I waited months. Now: trust is good, a deposit is better. Everything else is just intention.