How to Build a Supplier Quality Scorecard

Online exhibitions have lower cost and wider reach. My approach: use online for brand exposure and lead collection, physical shows for deep conversations and demos. The channels complement each other.

Post-show follow-up within 24 hours. First email thanks and recaps with a photo. Second email one week later adds requested information. Third email two weeks later includes pricing. Three touches convert the lead.

Three booth design principles: make it open and inviting, highlight core products prominently, ensure your brand is visible from a distance. I've seen expensive booths that were so closed-off that visitors walked right past.